Diesel  is  a  fashion  industry  legend.  A  pioneer  in  the world of  denim  and  casual  wear,  it  has  always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand.

Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978.  He  envisaged  a  brand  that  would  stand  for  passion,  individuality  and  self-expression.  Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke.